Campaign to Battle Opioid Epidemic

June 23, 2016

Don’t just mask the pain, treat it! With the overuse of painkillers increasing into an epidemic, the American Physical Therapy Association (APTA) recently launched the #ChoosePT Campaign to join the fight against opioid abuse. Read about why physical therapy is a healthy, safe, and effective alternative treatment of pain and explore how to get involved in saying no to opioid abuse.

Article written by PT in Motion.

One thing you can say about the opioid abuse epidemic: it doesn’t discriminate. The destructive power of the drugs, often first prescribed to treat pain, has been felt from rural to urban areas, across all social and economic classes, and from factory workers to one-of-a-kind music icons.

Already active in the battle against prescription opioid abuse and heroin use, APTA is now taking its efforts to the next level: a national campaign urging the public to consider physical therapy as a safe and effective alternative for the treatment of pain.

This week, APTA unveiled a broad public relations effort to educate consumers about the opioid epidemic and urge them to choose physical therapy (#ChoosePT) to manage pain without the risks of opioids. Housed at MoveForwardPT.com/ChoosePT, the campaign will unfold throughout 2016 and include national online advertising, TV and radio public service announcements, and other targeted advertising and media outreach.

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Monday, APTA’s #ChoosePT campaign was featured on a billboard in Times Square.